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July 29, 2020 09:00 AM

Women in Tire & Rubber: Janice Stasiuk

Rubber & Plastics News
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    Print

    Profiles of the inaugural class members of Rubber & Plastics News' Women in Tire & Rubber will appear daily through Aug. 21. Edited profiles of the entire class were published in the July 27 issue of RPN.

    Janice Stasiuk

    CEO and President

    Belterra Corp.

    Location: Delta, British Columbia

    Education: Bachelor of Management, University of Calgary

    CPA

    Career highlights:

    After receiving my CPA designation in 1990, I joined Kirkland & Rose Bakery Supply Ltd., which was run by my dad. I learned a lot working with him, and we did a lot of M&A work—both selling the company to a large Dutch organization and completing three acquisitions in Eastern Canada. I left and became chief financial officer of Purdy's Chocolates for three years. Then I worked as VP Finance at QLT, where I learned the ropes of working in a public company. I then worked for six years as CFO in an industrial manufacturing and distribution company, gaining a broad range of experience including outsourcing production to China. In 2012, I joined Belterra as CFO, and in March 2017 I became the president and CEO. During my three years, profits have grown approximately 66 percent, and we have opened three new locations in Eastern Canada. We now have 20 locations across Canada and approximately 300 field service technicians, making us the largest conveyor belt supplier in Canada.

    Associations you belong to or actively participate in:

    CPA, NIBA, PTDA

    Board Member of Peace Arch Hospital Foundation, White Rock, BC

    What drew you to the rubber industry, and what has made your career in the industry rewarding?

    My educational background is in finance, which is very portable across industries. I have predominantly worked in distribution and manufacturing. Although I didn't specifically look for a job in "rubber," the field service and distribution of Belterra was a natural fit for me at this time in my career.

    What do you consider to be your greatest achievement?

    Two employed adult children and a 37 year marriage!

    On the career side, I take the most pride in seeing individuals that I have coached throughout my career develop and take on greater challenges. It's about helping others be the best they can be.

    What do you count as your biggest failure and what has it taught you?

    "Failure" as a word, has such a negative connotation in our culture. I have had all kinds of failures.

    I'll say I took a job at a biotech company, and was there a year and a half as VP Finance (and as Acting CFO for part of that time). They hired a new CEO, and shortly thereafter, I was let go. It was a huge blow to my ego. I think, though, the part that bothers me more, is that I hated that job and only stuck around for the pay check (it was good). I should have left on my own earlier, but I didn't. On the lessons learned side, that stint gave me public company experience, which led to my next position, which I wouldn't have got without that. I think you learn from good and bad jobs (as you do from good and bad bosses), and when that door closes another opens. It was after leaving that position that I really started to work my professional network to find my next role.

    Who or what inspires you?

    So many people inspire me, particularly women who have achieved a level of success in male-dominated fields. I was in awe of Reese Witherspoon's docu-series Shine On, which highlighted nine successful, inspirational women.

    Also the book "Tuesdays With Morrie" is very inspiring. To live a life like Morrie's would be amazing. I highly recommend the book.

    Who were your career mentors, and what role did they play?

    I have had many mentors throughout my career. My first (and still) mentor is my dad. He was also a CPA and worked his way to being president and partner in the bakery supply business.

    At Belterra, Don Latham, who was my predecessor in the president's role, mentored me and was instrumental in me taking on this role when he retired. His confidence in me was critical.

    What is the best advice you have ever received?

    It would be impossible for me to pick the best advice.

    I recall when I got my first management position, I was told not to over-manage and to be ends-oriented instead of means-oriented. I have tried to follow that advice throughout my career. There is always more than one way to achieve a goal: Focus on the goal, not the individual steps to get there (with one caveat, in that the means must be ethical.)

    Another good piece of advice was to focus on solving the problem, not finding who to blame!

    If you were CEO of a company, what would you do first?

    LOL, I am the CEO at Belterra. The first thing I did was get out to as many branches as I could in the first 3-6 months and meet as many staff members as possible. I tried to get to know them personally and hear their ideas and concerns about the company.

    What would you tell someone considering a career in the rubber industry?

    GO for it!

    In your opinion, what needs to be done to encourage females to pursue STEM-related careers?

    Well for starters, I think highlighting women who have careers in STEM is critical as it shows young women there's a path. And it's essential that high school girls are exposed to these women's stories. It's in high school that students start to choose general paths (science vs arts, etc.)

    It's key that men in powerful positions help mentor and promote young women—giving them challenging assignments, etc.—so they learn and grow in an organization.

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