MILAN— Pirelli & C. S.p.A. aims to mitigate the increasing cost-impact of the Russia-Ukraine crisis with measures to increase the efficiency of its production plants as well as moves to raise prices for its tires.
The current intensification of the Russia-Ukraine crisis is leading to an increase in oil and energy prices, according to Marco Tronchetti Provera, executive vice chairman and CEO.
"This requires the rapid implementation of mitigation actions on tire pricing and efficiencies," the Pirelli boss stated on a Feb. 23 results conference call.