First it was the "Impossible Whopper" from Burger King, a plant-based version of its iconic Whopper. Now it's the "Forever Floatride Grow" performance running shoe from Reebok that is the shoe maker's latest sustainable footwear. What will be next?
Now, I've gotten good reviews on the new Whopper, though I haven't yet tried one for myself. I did eat the BK Veggie Burger a couple of times and thought it was OK. Not sure if the Impossible Whopper differs greatly or if that is more of a marketing ploy.
But as for the new Reebok shoe, I'm probably not in the target group, which is more for serious runners. I'm definitely more on in the "walking the dog" crowd when it comes to sneakers these days.
I am, however, quite interested in how Reebok is positioning the Forever Floatride Grow as its "first ever plant-based performance shoe." The aim is to make as much of the shoe with plants and less with petroleum-based plastics. Reebok says the new line—an extension of the Forever Floatride Energy—builds on its Cotton + Corn lifestyle collection.