Somewhere, deep in the recesses of the marketing departments at KFC Corp., or Crocs Inc.—or both—resides evil genius.
And we're all just along for the ride.
KFC has, for years, found ways to create a buzz around the chicken brand through marketing campaigns that grab plenty of attention and push sales.
And Crocs, which was a huge thing, and then not so much, has become a huge thing again.
So, or course, any sane person understands the partnership that's getting a bit more than its 15 minutes of fame these days.
KFC X Crocs. And they are exactly what they sound like.
Is it footwear? Is it dinner? Is it both? Well, it's definitely not both.
But you can now order a pair of KFC-styled clogs from Crocs for $59.99.
There are two versions of the limited-edition Crocs—the Kentucky Fried Chicken X Crocs Bucket Clog, described by the companies as "a sky-high, platform avant-guard version" that was created for publicity. And then there is the classic clog style that will be available to the masses come this spring.
An artist named Me Love Me a Lot unveiled the poultry-themed shoes while attending shows during New York's recent fashion week.