Marketing
The Goodyear Blimp, colloquially known as "Wingfoot One," has been undergoing a transformation. The company's trademark airship is getting a throwback makeover for its 100th anniversary.
Yokohama is renewing and expanding its partnership with Bassmaster, agreeing to sponsor multiple BASS league events, including August's newly-named Yokohama Tire Bassmaster Elite tournament in Michigan.
As part of its anniversary celebration, the original blimp will feature on the tires of all NASCAR stock cars throughout the annual Goodyear 400 at Darlington Raceway, April 5 and 6.
The Mustang Cup, a new six-round race series sanctioned by the United States Auto Club, has named Yokohama Tire as its official tire sponsor as of Feb. 12.
BFGoodrich Tires has been chosen as the official partner, presenting sponsor and tire supplier of the multi-class professional sports car series Super GP Americas.
Following a prolonged period of rapid corporate growth, rail industry supplier A. Stucki Co. is bringing its nationwide group of subsidiaries under one roof, starting Jan. 1.
Kumho has signed a multi-year partnership with the NBA's Atlanta Hawks, starting with the 2024-25 season.
Giti Tire USA has renewed its partnership with Formula Drift and will provide GT Radial tires to teams in the PRO Championship through 2028.
Texas-based Hultec, an industry leader in gaskets and pipe sealing solutions, is bringing four companies together under one global brand in the name of recognition and reliability.
Atturo Tires has signed a multi-year partnership agreement with the Chicago Blackhawks.
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