Marketing
CEAT Specialty Tires took a familiar position recently at the Calgary Stampede, as the tire maker enters its fifth year sponsoring rodeo organizations and events across North America.
BKT has provided specially made tires for the Monster Jam trucks, designed to meet the exhilarating challenges of stunts and racing competitions, since 2014.
The Rock the Crop Sweepstakes entries must be submitted by FFA chapter advisors on behalf of the members by June 6. Complete rules and instructions for entering may be found at .
Kenda Tire USA will be an associate partner of the Cleveland Cavaliers during the team's 2024 NBA playoff run.
Kumho Tire USA is becoming the official tire of Formula Drift and a sponsor of the Formula Drift Pro Championship.
Prinx Chengshan Tire North America will become the official tire partner of the United Soccer League under a newly announced multi-year partnership.
Nexen Tire America will be the exclusive tire partner of the MLB's San Diego Padres for the 2024-27 seasons.
Yokohama Tire Corp. is targeting a new sports fan base with "Bass Pro Shops Bassmaster Classic Tailgate Driven by Yokohama Tire."
Apollo Tires has developed an integrated marketing campaign, "Smart Tires for Not Smart Roads," that debuted at the 2024 TMC Expo.
Ramona Ayers, a longtime veteran of Struktol Co. of America L.L.C., has joined the Rubber News staff as sales account manager.
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