HANGZHOU, China—Chinese tire maker Zhongce Rubber Group Co. Ltd. (ZC Rubber) launched what it is calling its "Flagship Series passenger car tires" during an event held in Hangzhou on Dec. 29.
During the event, ZC Rubber unveiled its Flagship Series lineup for its tire brands Chaoyang (Arisun), Westlake, Goodride and Trazano. The products are built with "innovative technology," the tire maker said, underscoring its "commitment to meet the growing and diverse needs of consumers."
ZC Rubber, the 10th largest tire maker in the world, said the Flagship Series passenger tires offer consumers quality, value, and style, as ZC Rubber targets the high-end passenger tire market for growth.
Shen Jinrong, chairman of Zhongce Rubber Group, said his company has invested considerably in the research and development of the Flagship Series products, "which are the consolidation of our scientific research achievements in recent years," he said. "After rounds of testing and modification, we are confident that the Flagship Series will become comparable to the world's top tire brands."
ZC Rubber said the series provides improved safety, controllability and comfort while improving fuel economy, noise and grip performance, incorporating Chinese aesthetics in the carcass design.