Yokohama wins series of OE fitments on Mercedes vehicles

TOKYO—Yokohama Rubber Co.'s Advan Sport V107 tire has been selected as original equipment fitment for a number of new models by German car manufacturer Mercedes-AMG, the Japanese tire maker said July 29.

The auto maker has selected the tires as OE for the new GLE 53 4MATIC+ Coupe, which was launched in Europe in November 2019, Yokohama said.

Mercedes also selected Advan Sport V107 tires as OE for two models in its new GLE 63-series—the GLE 63 4MATIC+ and the GLE 63 4MATIC+ Coupe—which were launched in Europe in March 2020.

In addition, the tires were chosen by Mercedes for the new GLA 35 4MATIC and GLA 45 4MATIC+ and GLA 45 S 4MATIC+ models in June 2020.

The Advan Sport V107 is billed as "a high-performance tire developed primarily for use on high-power premium cars." It succeeds Advan Sport V105 and improves upon "the already excellent driving performance" of its predecessor, according to Yokohama.

The tires were jointly developed with Mercedes-AMG and bear the car maker's MO1 mark of approval on the tire sidewall.

Under its medium-term management plan, Grand Design 2020, Yokohama has set itself a "core goal" of expanding its presence in the premium tire markets. One of the specific strategies for achieving the goal is the company's "premium car tire strategy," which aims to increase use of Yokohama tires as OE on premium cars in Japan and globally.