Union workers throughout the Akron area rallied to show support for the tire maker, while the USW fired back at Trump on Twitter, calling out his inaction when the tire maker closed the Gadsden plant.
"It would have been nice if the president would have paid as much attention to that loss of American jobs as he does to his MAGA hats," the USW tweeted. "Maybe a tweet or two back then would have been helpful."
Goodyear, meanwhile, reaffirmed its commitment to supporting its diversified work force, saying it works to foster an environment of inclusion and respect.
At the same time, the tire maker was able to maintain tire supply contracts with the Department of Defense, which were worth about $48 million and accounted for about 90,000 aircraft and ground vehicle tires.
Sales, income drop
If the call to boycott Goodyear had any impact it would be difficult to tell, especially given the sizable hit the COVID-19 pandemic caused for the tire maker overall.
Goodyear's sales in the Americas region were down 21.4 percent through Sept. 30, coming in at $4.63 billion. The operating result was a loss of $181 million.
Through the first nine months of the year, Goodyear's tire unit reported an operating loss of $316 million on 21.5 percent lower sales of $8.67 billion. The net loss stood at $1.32 billion, versus earnings of $81 million in 2019.
Goodyear attributed the sales decline to 24 percent lower unit sales volume, reduced sales from other tire-related businesses and unfavorable foreign currency translation. The unit volume drop was more severe at the OE level (down 31 percent) than in the replacement markets (down 21 percent).
One for the road
Goodyear got a boost in the original equipment arena this year, collaborating with Lordstown Motors Corp., a start-up auto maker focused on bringing an all-electric pickup to the U.S. market.
According to the companies, the LMC's Endurance electric pickup will be equipped with Goodyear tires, and Goodyear will provide service and future "tire intelligence" opportunities.
"We want to be the tire maker of choice for electric-vehicle manufacturers," said Erin Spring, Goodyear's director of new ventures, "and working with Lordstown represents an ideal relationship with shared Ohio roots and shared values of innovation, performance and sustainability."
As part of the agreement, Goodyear said it will integrate Endurance pickups into its auto service fleet, enhancing the company's overall sustainability footprint.
Keeping with its sustainability efforts, Goodyear in June disclosed plans to build a pair of photovoltaic power stations at its testing facilities in Luxembourg and offer the power generated to Luxembourg's primary energy provider to offset power it buys for its tire plants.
The two photovoltaic power stations will be capable of generating around 5 gigawatt hours of clean energy annually, enough to power 1,200 households for 20 years and reduce carbon emissions by 46.3 tons annually.
For Goodyear, the year began with job reductions. It looks to be ending that way as well.
On Dec. 2, the tire maker said it would redeploy "low-volume" passenger tire production at its factory in Colmar-Berg, Luxembourg, to other plants in Europe. The move is intended to reduce costs, shore up profitability and "secure competitiveness in this extremely challenging environment."
The company has started the consultation and negotiation process on a job protection plan. Subject to this process, Goodyear said it expects to finalize the transfer of the production over a 12- to 18-month time span.