LAS VEGAS—Wholesale Tire Distributors (WTD) has created a new brand, American Road Star, that will complement its existing Arroyo and Zestino brands in a multi-pronged approach to the U.S. market.
The launch of the American Road Star brand coincides with WTD's opening a 100,000-sq.-ft. distribution center in Latrobe, Pa., to solidify and expand its market coverage along the eastern Seaboard.
The American Road Star brand launches as a full-line product, WTD said, covering passenger, light truck and medium truck tires. WTD has secured production for the new brand in Thailand, the company said.
The American Road Star passenger tire line includes the RoadStar HP A/S, an all-season ultra-high performance (UHP) tire covering rim diameters of 19 to 26 inches; Road Star Sport A/S, an all-season UHP line in sizes covering 14- to 22-inch rim diameters; and Road Star Pro A/S, an all-season touring tire, in sizes covering 14- to 18-inch rim diameters.