ATLANTA—Apollo Tyres Ltd. is kicking off the relaunch of the Vredestein brand in North America with a couple of unexpecteed additions to brand's lineup—a dedicated truck and SUV tire line, the Pinza, and an all-season high-performance line, the Hitrac.
In its run-up earlier this summer to the "official" relaunch of the brand in North America, India's Apollo listed four Vredestein-branded tire lines it intended to offer: the Wintrac Pro UHP winter tire; Quatrac Pro all-weather UHP tire; Hypertrac All-Season wet-weather tire; and Ultrac Vorti / Vorti R summer product for premium and high-performance vehicles.
The launch marks the culmination of a $30 million research-and-development effort to develop products for the North American market, the company said.
The Pinza line—Pinza means "pliars" or "tongs" in Italian—is engineered "to deliver the off-road capability expected of a premium all-terrain tire without the sacrifices many drivers are forced to accept as a trade-off," Apollo said.
Pinza products will offer comfort and quiet, while performing well in wet and winter weather, Apollo claims. The Pinza line will be available for order in the fourth quarter.
The Hitrac all-season high-performance line is designed "to invigorate the daily drive experience and unlock the full potential of North America's most popular mainstream sedans and crossovers while maintaining the quiet and comfort that makes the daily commute more pleasant," Apollo said.
The brand, acquired in 2009 by Apollo, was present in the U.S. from the 1970s to the early 2000s, but now it will be marketed broadly as an Apollo-owned brand. The strategy eventually may culminate in the opening of a U.S. factory, the company told Tire Business earlier.