ATLANTA—The Vredestein brand has added a new product in a new category to bolster its burgeoning North American tire portfolio.
Apollo Tyre Ltd.'s 111-year-old Vredestein brand is rolling out its first all-season ultra high performance tire, the Hypertrac, tailored to the North American driver and the U.S. environment.
Hypertrac is the first in a series of new Vredestein tire lines designed specifically for the U.S. market that the Indian tire maker plans to roll out in 2020. The tire completes Vredestein's UHP line of more than 300 sizes, which includes the summer (Ultrac Vorti), winter (Wintrac Pro), all-weather (Quatrac Pro) and all-season (Hypertrac) UHP segments.
"Today's vehicle owners place a higher premium on versatile performance than ever before and are looking for supreme confidence across a wide range of road surfaces, conditions and climates," Abhishek Bisht, global head of new markets and channels for Apollo Tyres, said.
Vredestein sent a team of engineers and developers to the U.S., visiting every state, to produce a tire specific to the needs of the market. The tire they developed accommodates 95 percent of the market.