CAMBRIDGE, Ontario—The Tire and Rubber Association of Canada has launched its redesigned website, tracanada.ca, which the organization said offers easier navigation, mobile-friendly features and integrated social media platforms.
The website is search engine optimized (SEO) and consolidates TRAC's "Be Tire Smart" and "Fuel Saving Tires" websites to "maximize the organization's reach by combining industry and consumer information," it said in a news release.
The site is available in English and French.
"Our goal with this new website is to showcase TRAC and provide visitors a faster and easier way to learn about our organization, gain insights into the latest developments in the Canadian and global tire and rubber industries and provide consumers with concise information about tire maintenance and safety, fuel efficient tires, and advantages of winter tires," President and CEO Carol Hochu said in the release. "We look forward to bringing new content and valuable industry information and insights to all visitors."