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August 08, 2019 02:18 PM

Toyo to expand in Georgia again

Chris Sweeney
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    Toyo Tire's North American manufacturing facility in White, Ga.

    WHITE, Ga.—Toyo Tire Corp.'s North American production facility is continuing along its growth path.

    The firm is moving ahead with an expansion disclosed in 2017 at its facility in White. This time it will boost capacity by nearly 10 percent to 13.9 million passenger and light truck tires annually by January 2021.

    Toyo is budgeting nearly $65 million for the project, which is part of the site's fifth phase of expansions. A company spokeswoman said in an email that it has invested more than $1 billion at the facility since it opened in 2005.

    This expansion will add about 120 new jobs and increase production at the 3.25 million-sq.-ft. facility by 1.2 million tires per year by 2021. Toyo said the project will involve installing new manufacturing equipment to its recently added 254,000-sq.-ft. production hall, which represents a $125 million investment.

    The spokeswoman said the site currently employs 1,900 and produces about 11.5 million tires per year."As the light truck, SUV and CUV market segments continue to expand, as well as the all-weather category for a diverse range of vehicle types, we see opportunities to increase sales and market share," the spokeswoman said. "Further expansion of TNA's production capacity is necessary to meet those growth needs in an efficient manner. Doing so will enable us to continue to service our customers with high fill rates and maintain a competitive advantage."

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    Toyo said the expansion will support its strategy to increase sales in North America by optimizing the product mix to reflect market trends and improving development and technical capabilities. The company said this expansion will support its already substantial capacity for the larger-rim diameter tires that are in high demand in North America for pickup trucks and larger SUVs.

    The spokeswoman said Toyo products included in the expansion include the Open Country M/T, Open Country A/T, Open Country R/T, Open Country H/T, Open Country C/T and Open Country Q/T. It also will expand production for the Nitto brand's Mud Grappler M/T, Trail Grappler M/T, Dura Grappler H/T, Ridge Grappler and Terra Grappler A/T.

    "Market demand for light trucks and sport-utility and crossover vehicles have fueled the growth of these tire lines," the spokeswoman said.

    White is considered the largest of Toyo's seven tire plants worldwide and produced its 50 millionth tire in January.

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