Titan's Goodyear Farm Tyres unit said the off-take supplier is in the process of adding capacity of up to 125,000 radial tires a year at its factory in Turkey, providing benefits in terms of speed, availability and service for distributors and farmers, according to Titan International.
Up to now, Titan has been sourcing radial farm tires from its own factories in the U.S., Brazil or Russia, according to Lindsay Hart, European sales director for Goodyear Farm Tires within Titan.
"This is a significant development in our offering to farmers in the U.K. and across Europe," Hart said. "The fact that we will now receive a significant supply of radial tires, as well as the existing bias offering, from Turkey will make a huge difference."
While Titan declined to identify its offtake partner, coincidentally Ozka Lastik ve Kaucuk—an independent producer of farm, light truck and industrial tires—disclosed it has just completed a capacity expansion of its factory in Kocaeli, Turkey, focused predominantly on radial agricultural tires.
Initially, Titan plans to offer 20 key radial sizes for European customers, with that figure set to double by year-end, Titan said.
"Due to the pandemic and a host of other reasons affecting supply, customers have suffered shortages in the provision of agricultural tires from all major manufacturers over the last 12 months." Hart said. "Titan has made this strategic move partly in response to those issues.
"Come February, we will be able to offer shortened lead times, swifter distribution, improved stock and product availability so we are ideally placed to meet the needs of our customers in the U.K. and European market."
According to the pact Titan signed with Goodyear in 2015, Titan pays Goodyear a licensing fee of 2 percent of sales for the rights, including an up-front payment of $1 million. Goodyear phased out its farm tire business in Europe in 2014 after failing to reach a deal to sell it to Titan; it closed a plant in Amiens, France, as part of that decision.
European Rubber Journal contributed to this report.