GENEVA—Since 2005, the Tire Industry Project, part of the World Business Council for Sustainable Development, has focused on ensuring the tire industry's path forward is the most sustainable possible. And while it started with a focus on understanding and promoting action to mitigate tire road wear particles, the organization has evolved.
In the nearly two decades since, that core sustainability mission never changed. It's just more comprehensive than ever before. Take, for instance, the initiation of the Global Platform for Sustainable Natural Rubber in 2017. That organization, focused on improving "the socioeconomic and environmental performance of the natural rubber value chain," was an outgrowth of TIP's original mission.
"TIP's initiation of the Global Platform for Sustainable Natural Rubber (GPSNR) and the publication of a groundbreaking tire-sector sustainability road map have been key milestones in the evolution of TIP," Executive Director Anne Cecile-Remont said in a statement.
Natural rubber may be where the sustainability focus takes root, but it's far from where it ends.