"Achilles Tires has produced high-quality, maximum-value tires for over 30 years," Rachel Tibor, group vice president, wholesale marketing for TBC Brands.
"We're excited to enhance our product offering with the addition of Achilles Tires, available in five-line segments, as we continue to focus on providing an unparalleled range of solutions to meet the evolving needs of our customers."
The brand launches with over 150 SKUs, with more in the pipeline.
TBC has created a website, achillestires.com, dedicated to the brand.
TBC is offering treadwear warranties of 50,000 miles/80,000 kilometers on the Street Hawk Sport and Rugged Hawk and 55,000 miles/96,000 kilometers on the Touring Sport A/S and Desert Hawk AT3 and HT3.
Pricing information was not disclosed.
By line, the new products are described as:
- Desert Hawk AT3—designed for off-road driving with large, staggered tread blocks and features high-density serrated sipes and shoulder block strips that eject debris and is available in 20 wheel fitments covering 15- to 20-inch rim diameters;
- Desert Hawk HT3—features "sport-like" all-season/all-road traction designed for use by owners of SUVs, Jeeps and pick-up trucks. The HT3 features zigzag siping for on-road grip and a shoulder design that enhances steering performance for a smoother ride. The HT3 is available in 56 fitments covering 15- to 22-inch rim diameters;
- Rugged Hawk—an road tire featuring a lateral groove pattern with "biting edges" for superior traction and a variable pitch tread design for a smooth, quiet ride. It's available in 11 fitments covering 16- to 24-inch rim diameters;
- Street Hawk Sport—a performance tire for owners of sports cars, coupes and high-performance sedans featuring an asymmetrical tread pattern, full-depth siping, a larger contact patch for enhanced braking and low noise and wear from supportive tread blocks. It's available in 26 fitments covering 17- to 20-inch rim diameters.
- Touring Sport A/S—a touring tire that provides a comfortable ride, all-weather traction and "superior" handling, full-depth siping and notched center rib with multi-element blading. It is available with 46 fitments covering 15- to 20-inch rim diameters.
The Achilles brand become the 13th brand offered by TBC Brands. The others are: Crosswind, Delta, Eldorado, Harvest King, Multi-Mile, Navitrac, Powerking, Sailun, Sumitomo, TowMax, TowStar and Trailer King.
