Remember this moment.
Because it's an important one in the tire industry's evolution. It is a moment where eras transition.
Richard Kramer, Goodyear chairman, CEO and president, discussed this evolution during a recent presentation to business leaders across the greater Akron area. The tire industry, he told them, is at an inflection point, one of "those moments and events that are often unexpected, but after which nothing is ever the same."
Throughout the industry's history there have been plenty of inflection points. Take, for instance, synthetic rubber. It's a critical tire material that was mastered during WWII when natural rubber supply shortages challenged tire makers to find alternatives, Kramer said.
And the pneumatic truck tire? Its development was driven by increases in military transportation, Kramer said.
Today, there are new forces at play, spurring change and challenging the industry in a new era. It's an era that will be defined by new technologies in the automotive space and big ideas across tire sectors.
So, remember this moment.
Because three key factors—new mobility, sustainability and technology—are shaping it.