"In some ways we wanted to keep the foundation of what made the Wildpeak A/T3W so great," Tsuyoshi Johnson, director of product planning for the Falken brand, said.
"The tread pattern is very similar to that of its predecessor, and the sidewall looks familiar. We were able to make improvements by incorporating a new rubber compound, increasing tread rigidity, and introducing heavy-duty LT-rated sizes to take our all-terrain offering to the next level."
The increased tread rigidity, along with the introduction of heavy-duty LT-rated sizes, ensures the A/T4W delivers an improved towing experience compared with the A/T3W, SRNA said.
"We know this is a tire our customer base has been anticipating for some time now," Brennan said. "We're excited to bring the A/T4W to market, and can't wait to hear what customers think of our newest product."
The A/T4W is available in 96 sizes covering 15- to 22-inch rim diameters. Popular fitments include the Chevrolet Colorado and Silverado, Ford F-Series, Jeep Cherokee, RAM trucks, and Toyota's 4Runner, Tacoma and Tundra.
SRNA offers a 65,000-mile limited tread life warranty for non-LT sizes (60,000 miles for LT sizes) and 30-day ride and road-hazard protection guarantees on the new product.