Specialty tire maker Hung-A USA rebrands as Tiron Tires

COLLEGE PARK, Ga.—South Korean off-the-road and commercial tire producer Hung-A Co. Ltd. has renamed its U.S. sales company Tiron Tires and Wheels USA Inc.

The U.S. sales company, located in College Park, a suburb of Atlanta, previously was doing business as Hung-A USA.

The company said the name change was done to better establish its Tiron brand in the U.S. original equipment market.

"We aim to have a nationwide supply chain in North America providing services to OE customers centering on the existing Atlanta warehouse and promoting warehouses in the western and central North America in the future," the company said in a statement.

Hung-A opened its Atlanta office and warehouse in 2016, in order to shore up its supply line of tractor tires for OEM customers in the U.S.

"Through this change of Hung-A, we are expecting Tiron to improve the quality of service to OE customers in the U.S. and will be more familiar to approach the end-client in the U.S.," said Jack Kim, head of corporate in the U.S..

Gyeongsangham-do, South Korea-based Hung-A was established in 1951.

It was ranked No. 70 worldwide among tire producers based on 2019 sales of $147.3 million.

A major part of its business is tires for tractor, construction equipment and forklift manufacturers in South Korea, Japan and the U.S.

It manufactures at plants in South Korea and Indonesia. In addition to the Tiron brand, Hung-A also uses the Hung-A and Tinga brand names in other markets.