It's a tire line that Sailun's dubbed ERange, and it just made its debut in North America late last year.
"As more and more vehicle manufacturers offer additional electric and hybrid car, truck and SUV options, the need for tires that enhance EV performance, help increase range and also deliver a quiet and comfortable driver experience has never been greater," Mark Pereira, Sailun Tire Americas' director of marketing and communications, told Rubber News.
"ERange EV tires," Pereira added, "are designed to reduce rolling resistance, which in turn helps to increase the range of the EV, by reducing battery life consumption. Its high efficiency design not only improves the overall driving experience, but also reduces 'range anxiety' for drivers."
All of that adds ups to some big expectations for the tire line. Because with ERange, Sailun—a proud value-tier brand—says it is poised to take on some of the biggest names in tires, especially in the electric vehicle segment and particularly when it comes to performance.
And it's possible, Sailun says, because of one key innovation: EcoPoint3.
"Our EcoPoint3 Liquid Phase Mixing technology allows us to build a tire that can take on the unique challenges presented by EV and hybrid vehicles that traditional tires struggle with," Pereira said.
Balance of materials for balanced performance.