Bridgestone's 75-percent sustainable materials tire was designed and engineered at its Americas Technology Center in Akron and produced at the company's P/LT radial tire plant in Graniteville, S.C.
For the tire industry overall, Bridgestone's achievement marks another significant sustainability step forward.
Goodyear, earlier this year, unveiled a demonstration truck tire that it said contained 90 percent sustainable materials content.
Michelin, in October, rolled out a pair of road-ready tires. The tires, one for passenger vehicles and the other buses, contained 45-percent and 58-percent sustainable materials, respectively.
Apollo in February showcased its own capabilities around sustainable materials usage with a 75 percent sustainable materials tire of its own. In doing so, the company reiterated its commitment to sustainability.
Continental, also, has been making progress with sustainable materials usage in its tires, focusing on dandelion-derived alternative rubber and recycled PET.