Pirelli earns J.D. Power's highest score for passenger car tires

NEW YORK—When drivers get a say in just how well their tires perform, they give Pirelli North America the highest marks.

Again.

The tire maker March 23 announced that it earned the highest score—828—for the passenger car segment in J.D. Power's 2023 U.S. Original Equipment Tire Customer Satisfaction Study. It marks the second consecutive year the tire maker has earned the honor.

"We're thrilled that Pirelli tires have received this recognition from consumers in the United States, which is one of the key markets for Pirelli," Claudio Zanardo, president and CEO for Pirelli Tire North America, said in a statement.

According to Pirelli, the J.D. Power survey measures tire owner satisfaction across four areas: tire ride; tire wear; tire traction/handling; and tire appearance. The study also focuses on four vehicle segments: luxury; passenger car; performance sport; and truck/utility.

And, really, Zandaro said, when it comes to the passenger car segment, it should come as no surprise that Pirelli would out-perform the competition. The average satisfaction score in that area, the tire maker noted, was 801.

In fact, Zandaro said, think of Pirelli's customer satisfaction score as a direct result of the company's commitment to the North American market and its focused efforts on growing its market share.

"Over the past several years, we have been strongly committed to bringing Pirelli's technology and premium quality into products that are relevant for this market," Zanardo said. "We are developing products that are tailor-made to meet the needs of the American consumers and we are growing our portfolio with local OEMs."