Pirelli revises B2B e-commerce platform

MILAN, Italy—Pirelli & C. S.p.A. has "entirely revised" its TyreClub+ business-to-business (B2B) tire sales platform, which was launched 10 years ago, the company announced Jan. 27.

Intended to make it easier and more efficient to use, offering tire dealers a better digital experience, Pirelli enhanced the functionality of the digital platform.

New features include real-time monitoring of deliveries, more straightforward order management, access to data and statistics, according to the company.

"The latest version of TyreClub+ makes ordering easier and checking which tires are available faster and more intuitive, thanks to new filters that simplify search results," Pirelli said.

Along with the list of researched products, the platform indicates the products that are currently available and in which quantities, where they are located, and how much they cost.

A new tracking system has been introduced to monitor delivery status in real-time, along with more accurate delivery dates and an individual order log that goes back 18 months, Pirelli added.

When fully operational the "technological transformation" of the B2B platform will lead to a 40-percent reduction in CO2 emissions compared to current systems.

The new platform was launched in January in Italy and Germany and will subsequently reach other markets during 2023.