ROME, Ga.—Pirelli Tire North America Inc. will raise prices on passenger and light truck tires sold in the U.S. by as much as 10 percent, depending on line and tire size, effective June 15.
This marks the tire maker's third price increase in 2022.
Pirelli said the latest increase is due to changing market conditions. The company said members of the Pirelli sales team will contact customers to provide additional details about the increase.
Pirelli raised increase prices by up to 10% for car and light truck tires sold in the U.S. on Jan. 17, and again on April 11.
Pirelli recently announced plans to build a technology and digitalization hub for production at its tire factory in Silao in a bid to implement Industry 4.0 principles and strengthen the "innovation ecosystem" at the nine-year-old facility.
