ROME, Ga.—Pirelli Tire North America Inc. plans to raise car and light truck tire prices in the U.S. on April 15 by up to 7 percent.
This will be Pirelli's second price increase in the U.S. in 14 weeks. The Rome-based tire maker raised prices Jan. 1 by an undisclosed amount.
Pirelli said the increases will vary by line and size, and are due to the higher price of raw materials and changing market conditions. Members of the Pirelli sales team will contact customers to provide more detailed information about the changes.
The company did not comment on prices in the Canadian market.
Pirelli joins five other tire companies in announcing price increases for March and April. Other recent announcements are:
- Apollo Tyres Ltd., raised prices March 1 on Vredestein-brand products in the U.S. and Canada by up to 5 percent;
- Bridgestone Americas Inc.—increasing prices up to 8 percent on April 1 on its portfolio of Bridgestone-brand commercial truck tires and Bandag retreading products in the U.S. and Canada;
- Continental Tire the Americas L.L.C.—increased prices on select Continental- and General-brand passenger and light truck tires in the U.S. on March 1;
- Goodyear—plans to raise prices April 1 on all Goodyear-, Kelly- and Dunlop-branded passenger tires by up to 8 percent in North America;
- Michelin North America Inc.—will raise prices on select Michelin, BFGoodrich and Uniroyal car and light truck tires in the U.S. and Canada by up to 8 percent on April 1. This is on top of a 5 percent increase imposed on Feb. 1.
