Another benefit of the WeatherActive range is comfort: the adoption of an advanced tread design makes for enhanced quietness and an overall comfortable drive, the tire maker said.
Pirelli said it used advanced computer-aided design tools and virtual simulators to optimize the product development and test multiple tire designs long before the first physical tire was created. For example, the simulation tools were used to predict the behavior of the new tire in wet conditions to simulate hydroplaning conditions and help optimize the void distribution in the tread pattern, for improved wet handling and braking.
"The introduction of the WeatherActive confirms our strategy of developing more products specifically for the North American consumers, who usually drive in a variety of weather conditions and want to have the peace of mind to count on just one type of tires," said Claudio Zanardo, CEO of Pirelli Tire North America.
"The WeatherActive range offers excellent performance no matter the weather, together with great mileage. And this is what American consumers are looking for."
To launch this new range, Pirelli has partnered with four athletes who know about staying "active" under challenging weather conditions: runner Mirna Valerio, race-car driver Lindsay Brewer, Olympic gold medal snowboarder Hannah Teter and surfer Austin Keen.
Each experienced the tires in different weather situations, from the snowy mountaintops to salty, sandy beaches for a social media campaign that will be launched on PirelliUSA platforms.