Omni United launches Radar-brand EV tire line

SINGAPORE—Private-brand tire distributor Omni United Pte. Ltd. has unveiled a line of Radar-brand all-season tires designed for electric vehicles.

The Radar EV Collection includes the Radar All Season EV, as well as EV- and hybrid-compatible fitments in the company's Dimax and RPX lines.

Omni said the tires launch in five sizes, covering 15- to 17-inch rim diameters.

The All Season EV tire has a "next-generation" tread compound, the company said, that performed well in tests against other leading brands in areas such as comfort, noise, wet handling, wet stopping distance and dry stopping distance.

It comes with a 40,000-mile treadwear warranty, "so consumers get a product offering that is on par with the leading brands available in the market," Omni said.

Omni United did not comment on the tire line's rolling resistance performance versus "conventional" tires nor on the product's load-carrying capabilities.

G.S. Sareen, founder and CEO of Omni United, said the launch affirms the company's commitment to the evolving needs of the EV market, particularly longer treadwear.

"Consumers who used regular tires earlier, either due to non-availability or high costs of EV tires, were getting very low mileage," Sareen said. "With our new compound and construction, we have rigorously tested the product for treadwear, and we are very confident that the consumers will get high mileage from these tires."

Sareen said the company understands the importance of testing tires thoroughly to ensure they "exceed in performance attributes when tested against leading tire brands, making premium products accessible to all drivers. With the new EV ranges we continue our commitment to the environment, a cause that we have been supporting since 2013."

Omni United rolled out its strategy for releasing EV-specific tires last October. The company serves customers in the U.S. through its Omnisource business unit, which operates through mixing warehouses.

Sareen sited Singapore-based Omni United's heritage of taking a "forward-thinking" approach to sustainability as early as 2013 with its Radar brand, stressing that his company wants "to continue investing in a cause that we have believed in since more than a decade back."

In Phase II of its EV strategy, Omni United plans to offer premium EV tires designed in collaboration with Italian automotive design house GFG Style. This range will feature a summer pattern and be launched initially in Europe in 16 sizes covering 18- to 21-inch rim diameters.

Omni United did not disclose the tire line's manufacturer or country of origin.