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January 08, 2021 04:43 PM

Nokian set to unveil latest studded winter tire offering

Tire Business Report
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    NASHVILLE—Nokian Tyres P.L.C. will unveil its latest studded winter tire in North America, the Nokian Hakkapeliitta 10, later this month, for passenger cars and SUVs.

    According to Nokia, Finland-based Nokian, the next-generation product features double-stud technology, suitable for all winter conditions, while providing balanced grip and steady handling on ice, snow and bad roads.

    The tires also offer reduced noise, the company said.

    "We have also paid special attention to driving comfort," Olli Seppala, head of research and development, said. "Next-generation winter tires can also be silent."

    Nokian plans to introduce a version of the Hakkapeliitta 10 for electric vehicles and hybrids.

    Jukka Kasi, SVP of products and innovations, said the Hakkapeliitta line "represents the top tier of premium tires in terms of performance and safety and supplements ... for different consumer groups."

    The product will start shipping in the spring. More detailed product information, including available sizes, will be released later this month.

    Nokian also is introducing two other products to the Nordic markets: the studded Nokian Nordman 8 and Nokian Nordman 8 SUV winter tires.

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