NASHVILLE, Tenn.–Nokian Tyres is launching a new campaign to help drivers keep their vehicles in working order while they might not be driving as much during the COVID-19 crisis.
The Finnish tire maker, which has a regional office in Nashville, is working with Charles Sanville to create tips and resources drivers can use at NokianTires.com/FreshStart.
Sanville is known as the "Humble Mechanic" and has a series of YouTube tips. Along with information from Sanville, Nokian also is providing its own tire expertise.
"Cars are meant to be driven regularly, and any significant drop in usage carries risk," Nokian Tyres Director of Products Steve Bourassa said in a statement. "As a tire manufacturer committed to safety, we feel it's important to help drivers keep their cars and tires healthy during this period of reduced activity."
Tips include advice regarding batteries, tires, fluids and driving frequency. The website provides what Nokian calls "detailed tire maintenance advice, tips for choosing the right tires, a dealer locator and entertaining video content."