DIAMOND BAR, Calif.—Nexen Tire Corp. armed itself with the right team during this year's Premier League season.
The tire maker's long-term partner, Manchester City Football Club, recently won the Premier League title for the fifth time in the past decade.
Nexen has been a partner of Man City since 2015 and became the club's first sleeve partner in 2017. The partnership was extended in 2020 for a third term.
"It's been a whirlwind year, but Manchester City's latest win has certainly brought joy to all of us and the fans," Nexen CEO Travis Kang said. "Despite these difficult times, we are sincerely thankful to be able to share this moment with the club and applaud them for their outstanding success."
To celebrate the win and raise brand awareness, Nexen said it will offer a variety of sales promotions and digital advertising campaigns and will continue to have a strong presence at all Manchester City matches.
"Throughout the course of our partnership, our success has grown from strength to strength, hand in hand with Man City," Kang said. "In the same spirit as the club, our products are champions on the road, having received the highest recommendations in the industry. We look forward to more successful years of growth and collaboration to come."