It's no secret that Michelin takes sustainability seriously. And when it comes to its products, sustainability isn't an option.
For Michelin, sustainability is front and center. It's rolled into every tire design and development along with high expectations for safety and performance. For proof, look no further than the Pilot Sport EV tire, which earned a nod from Popular Science magazine for being among the automotive industry's most innovative and sustainable products.
And that's just the start.
Michelin last year debuted a racing tire with 53-percent bio-based and recycled content that was used in the running of the 24 Hours of Le Mans. It was a significant achievement for the tire maker, which has pledged to embrace sustainability without compromising on performance.
Months later, though, Michelin took two more big steps forward on its sustainable products journey, introducing a passenger tire and bus tire boasting 45-percent and 57-percent sustainable materials, respectively.
And it's all part of the tire maker's "Vision" for a 100-percent sustainable, retreadable and recyclable tire.
"Anybody can make a 100-percent sustainable tire," Russell Shepherd, technical communications director for Michelin North America Inc., told Rubber News in October. "But making one with performances that are equal to or better than the current (tires)—one that people can afford—that is the real goal."
You can expect Michelin to make more strides toward this vision in 2023.