"We, Michelin, as a leader in this category, we think it is our job to educate consumers that, in the end, all tires are not the same," Garcin said. "And that, yes, tires can impact, as I said, the range of the car."
Michelin is uniquely positioned to lead in these educational efforts because it has the innovation and material science needed in this moment, Garcin said. The company continues to find ways to manipulate the magic triangle to simultaneously maximize rolling resistance, wear and wet grip to push the capabilities of its tires further without compromising the safety or overall performance.
And do it all, of course, more sustainably.
That's exactly the kind of science the auto industry needs. Because EVs—with their weight, torque and regenerative braking—change the performance expectations of tires in ways that consumers—and even some OEMs—don't fully understand, Garcin said. These are demands that, in some cases, can lead to 20-percent faster treadwear.
"Different tires can have different speed of wear, could have different grip or wet performance overall. And because of our technologies, we are able to master all those performances," Garcin said. "That's why you see the Michelin brand fitted on eight of 10 EVs in the U.S."
Yep. Michelin has managed to wrestle the magic triangle into shape, Garcin said.
EV drivers, meet the Pilot Sport EV.
"That tire, that is specifically designed for electric vehicles, is able to improve the range of the car by up to 37 miles and, at the same time, reduce the noise by 20 percent," Garcin said. "And that is the way, again, to contribute to a better mobility, but in the end, make the tire an even more important piece of the car than it is today."