CLERMONT-FERRAND, France—Michelin has selected Paris-based ad agency BETC as its new strategic agency.
The final choice was between BETC and Ogilvy, Michelin said in a June 20 statement.
Regularly ranked among the 10 most powerful global brands, Michelin said it was committed to helping consumers and companies to "reconcile mobility and sustainability."
"Beyond our core business as tire manufacturer, we have the know-how in terms of services and also the corporate commitment to be a true partner on a daily basis for our customers," said Adeline Challon-Kemoun, executive vice president of engagement and brands for Michelin.
