FINDLAY, Ohio—When value brand Hercules Tire set out to update its decade-old Terra Trac AT II all-season tire, its engineers realized they had to satisfy the demands of the growing CUV market as well as consumers who drive heavier SUVs and light trucks.
"How do you create one tire that meets the needs of both vehicles?" Hercules Senior Vice President Josh Simpson said. "That's where we said, 'We're not going to try. We're going to come up with two different tires that can meet the needs of those two different consumers.'"
The end result was the Terra Trac AT X-Journey for CUVs and the Terra Trac AT X-Venture for SUVs and light trucks. The tires cover more than 80 percent of the all-terrain market, Hercules said, with 57 SKUs between the two models in 15-20 inch rim diameters.
"It made sense to have two separate styles with different profile shapes that really help to optimize the performance and give value to our customers," Hercules Senior Director Steven Liu said. "Fortunately we were able to keep all the beloved performance attributes that our customers love about AT II, while enhancing some of the attributes where we can.
"We feel like we made a great tire even better."