NASHVILLE, Tenn.—With Winter i*cept iZ3 and Winter i*cept iZ3 X, its latest winter product offerings, Hankook Tire America Corp. hopes to inspire and restore something for North American drivers.
Confidence, specifically.
"For many Americans, winter driving can be stressful, especially when encountering snow in excess or icy conditions," Hankook Tire America President Rob Williams said in a statement. "Our latest seasonal product, the Winter i*cept iZ3 tire, along with its SUV counterpart, the i*cept iZ3 X, are engineered to provide confidence in extreme winter conditions with improved ice braking and acceleration."
The tire utilizes the company's latest i*cept compounding and tread design technologies to provide grip in wintry conditions. The compound calls on the performance of a high refined resin and a flexible polymer chain to give the new Winter i*cept tires ice braking and acceleration improvements of 9 and 11 percent, respectively, when compared to their predecessors.