NASHVILLE—Hankook Tire and its subsidiary, Hankook Tire & Technology Co. Inc., are collaborating with Amazon Web Services and Snowflake on an artificial intelligence data platform.
Snowflake, headquartered in Montana, is a cloud-based software system that helps store, process and analyze large volumes of data. The company entered the South Korean market in November 2021.
Hankook said it plans to use the AI assistance for tire performance enhancements and autonomous driving technology, as well as product analysis.
"With the development of generative AI, AI is passing through an inflection point, there is a need for a platform that can collect and freely use internal and external data to apply it to businesses," said Seong-jin Kim, Hankook's chief digital officer and chief information officer. "By utilizing the excellent technology and solutions of Amazon Web Services and Snowflake, we will maximize our AI capabilities and accelerate our journey to enhance product competitiveness in areas such as electric vehicle and smart tires."
The new AI system will implement cloud-based solutions and platform expertise.
"The project aims to build an integrated data analysis environment utilizing the latest artificial intelligence and machine learning technologies," according to Hankook. "The project will leverage AWS's data lake environment and analysis infrastructure, including Sagemaker and AutoML, and have Snowflake as a data warehouse to promote cloud migration and digital transformation."
Specifically, Hankook plans to use the data to integrate and analyze information from performance tests and customer feedback for their electric vehicle tires, the Hankook "iON" series.
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