AKRON—Goodyear has begun offering Cooper-brand tires through its company-owned retail and commercial outlets as part of a plan to broaden the mix of products offered through those channel.
To effect this change, Goodyear's TireHub L.L.C. joint venture with Bridgestone Americas has begun stocking Cooper-brand products at its 70-plus warehouses across the country, Goodyear Chairman, President and CEO Richard Kramer said during company's first-quarter earnings conference call.
The distribution strategy started in early April, Kramer said.
"We've started the process of distributing Cooper through TireHub and getting it out to our different retail points," he said. "This expands our portfolio of product offerings greatly, just as we intended."