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March 04, 2021 11:20 AM

Goodyear to raise prices on passenger tires

Tire Business Report
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    AKRON—Goodyear is raising prices on all consumer passenger tires by up to 8 percent in North America, its first price hike in 2021.

    The Akron-based tire maker said the price hike affects all Goodyear-, Kelly- and Dunlop-branded tires. The increase is effective April 1.

    Goodyear last raised tire prices on Dec. 1, when it raised prices for Goodyear- and Dunlop-branded passenger and light truck tires in the U.S. by up to 5 percent.

    Other tire makers who have raised prices recently include:

    • Michelin North America Inc., which is planning to raise prices on select Michelin, BFGoodrich and Uniroyal car and light truck tires in the U.S. and Canada by up to 8 percent on April 1, on top of a 5 percent increase imposed on Feb. 1;
    • Apollo Tyres Ltd., raising Vredestein brand products in the U.S. and Canada by up to 5 percent, effective March 1;
    • Alliance Tire Americas Inc., "adjusting" warehouse and factory-direct order pricing across all product lines for Alliance-, Galaxy- and Primex-brand products by undisclosed amounts, effective Jan. 1;
    • Bridgestone Americas Inc., increasing prices up to 8 percent on April 1 on its portfolio of Bridgestone-brand commercial truck tires and Bandag retreading products in the U.S. and Canada;
    • Continental Tire the Americas L.L.C., increased prices on select Continental- and General-brand passenger and light truck tires in the U.S., effective March 1; and
    • Pirelli Tire North America L.L.C. raised replacement car and light truck tires by and undisclosed amount, effective Jan. 1.
    Related Article
    Goodyear to raise U.S. prices on Goodyear, Dunlop tires
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