Goodyear named truck racing series title sponsor

KOBLENZ, Germany—The organizers of the European Truck Racing Championship have designated Goodyear the series' title partner and renamed the series the Goodyear FIA European Truck Racing Championship (ETRC).

Goodyear has been an official partner of the FIA ETRC since 2016, supplying the series with specially developed truck racing tires. The designation by series promoter ETRA Promotion GmbH of Goodyear as title partner coincides with a three-year extension of the tire supply contract, through the 2024 season.

Financial terms of the new deal were not disclosed.

The three-year title partnership will see Goodyear work closely with the European Truck Racing Association (ETRA) to introduce sustainable technologies, harnessing the tire maker's premium fuel efficiency and low emission development insights.

Maciej Szymanski, marketing director for commercial, Europe, at Goodyear, said working with ETRA "to create a more sustainable series will see the future of the Goodyear FIA European Truck Racing Championship change for a greener future. We look forward to supporting the FIA ETRC with this goal and providing them with our latest tire technology, driven by sustainable materials and efficient tire management systems."

Manuel Vidal, president of the FIA Truck Racing Commission, called the title sponsorship agreement a "major step that will propel the growth of the sport of truck racing and will give the promoter solid foundations to build on. …"

The championship — which features race-prepared 3.5-metric ton trucks competing on road-racing courses across Europe — provides a platform for the transportation industry to demonstrate the performance and durability of vehicles and components as well as showcasing sustainable developments and new technologies, the organizers said.

As a nod toward safety, trucks are limited to a top speed of 100 mph.

The 2022 championship features eight race weekends, with four races per weekend, at tracks in eight countries throughout Europe.

Separately, Goodyear announced plans to promote its commercial tire business through a Goodyear Total Mobility consumer information campaign that will make appearances at all eight ETRC race weekends as well as other stops in key cities and trade events.

Goodyear said its Total Mobility value proposition support fleets' efforts to lower their carbon footprint, be more competitive and optimize efficiency in the daily operations. Smart tools such as automated tire pressure and tread depth monitoring via Goodyear's CheckPoint drive-over-reader measure key aspects of tire health, so drivers and operators can be confident each journey is more efficient and sustainable.