BRUSSELS—Later this year, Goodyear will launch the second generation of its EfficientGrip Performance electric vehicle tire line, promising the new version will deliver 50 percent longer life than the first generation, which launched in 2018.
Goodyear was planning to promote the launch this week at the Geneva International Motor Show, but that event was canceled after the Swiss government banned gatherings of more than 1,000 people as a measure to combat the spread of the coronavirus.
Instead, Goodyear held a video press conference from its European headquarters office in Brussels to launch the EfficientGrip Performance 2 and unveil its latest concept design, the Goodyear Recharge, which features a self-regenerating tread.
Goodyer claims the EfficientGrip Performance 2 offers 20 percent more tread life than the "next best tested" competitor, while continuing to outperform the competition in wet and dry braking, according to Mike Rytokoski, Goodyear's chief marketing officer for consumer tires in Europe.