RICHBURG, S.C.—With every tire Giti Tire Manufacturing (USA) Ltd. rolls out of its Richburg factory, the company makes a statement. You can see it for yourself, right there on the sidewall of every one.
"Made in U.S.A."
And there is depth to a statement like that, especially the kind that Giti intends to make. Because literally, yes, the tires are manufactured in the U.S., right there at the 6-year-old Richburg plant.
But "Made in U.S.A." means even more than that for Giti.
It means taking American ingenuity and combining it with innovation—both new and tried-and-true—to optimize performance and safety standards of its products, all to match the expectations of American consumers.
"Made in America" means taking manufacturing to new levels, through greater automation and higher efficiencies. It means continually reinventing, rethinking, reimagining every aspect of tire development to ensure you are meeting the U.S. market where it is.
So, Giti is doing all of that. Right there in Richburg.
"This is the beginning and the reinventing," Phang Wai Yeen, CEO of Giti Tire Manufacturing (USA), said during a recent open house at the Richburg facility. "Actually, this factory is a really good example of reinventing 'Made in America.' "