AKRON—The iconic Firestone sign will find a new home atop Bridgestone Americas Inc.'s new Advanced Tire Production Center, marking a new chapter for the sign's history in Akron.
In the Sept. 19 new release on the sign's installation at the 1670 Firestone Parkway location, the tire company emphasized its commitment to keeping the local landmark in the city, where it has been for more than a century.
Bridgestone said it is "honored to have the red letters light up the city once again."
The sign, which formerly was located on the Firestone Plant One building at 1200 Firestone Parkway, was refurbished to upgrade its structure and replace its neon lights with energy-efficient LED light bulbs. The sign's installation began on Sept. 20 and the project is estimated to last about a week—weather permitting.
The company collaborated with local officials through the process, securing approvals that help to ensure its legacy would continue for many years to come, Bridgestone said.
The Firestone Plant One site is home to the Bridgestone Advanced Technology Workshop, which is where the company manufactures race tires for the NTT Indycar Series. Bridgestone said it is in the process of moving these operations less than a mile up the road to the "state-of-the-art" ATPC. The facility is under construction and on schedule for a full-scale opening in 2022.