FORT WORTH, Texas—Bridgestone Americas Inc. continues to refresh the Firestone brand with a pair of new light truck products designed to improve the depth and reach of the portfolio.
The new tires, the Firestone Destination A/T2 and Destination X/T, are engineered to deliver on-highway dependability and off-road durability for distinct end-user categories—pickup trucks, SUVs and all-terrain vehicles for the A/T2 and heavier-duty commercial light-truck applications for the X/T—Bridgestone said during a recently held ride-and-drive event at Texas Motor Speedway, site of the DXC Technology 600 IndyCar Series Race held in early June.
The light truck tires were among four new products previewed for dealers and media at the Texas event.
The other products unveiled include another Firestone offering, the WeatherGrip, the brand's first such offering in the burgeoning all-weather category, and the Bridgestone Turanza QuietTrack, the newest addition to the premium Turanza touring tire portfolio.
"We've been on a wave of product upgrades, and the Firestone brand has benefited greatly from this because a lot of the tires that we have been selling successfully there for a long time have been on rather long life cycles," said Robert Saul, director of consumer tire product strategy, U.S. and Canada, for Bridgestone Americas Tire Operations.
"So over the last several years, there's been a lot of fresh new product coming into the Firestone brand, and we've literally turned over almost the whole brand in the last three years, which a big undertaking. It just shows our commitment to how important Firestone is to us."
The Destination A/T2 and X/T are sister products, fine-tuned for their respective categories. Each has a Three-Peak Mountain Snowflake certification for all-weather capability.