FINDLAY, Ohio—The Cooper Tire Foundation will donate cash along with 10,000 miniature cars, trucks and other vehicles through Toys for Tots for the holiday season.
Toys for Tots is run by the U.S. Marine Corps Reserve with the mission of "providing happiness and hope to disadvantaged children nationwide" during the holidays. The Cooper Tire Foundation is the philanthropic arm of the Cooper Tire & Rubber Co.
"This holiday season will look and feel different for many families this year, and the need for assistance will be significant," said Chris Ball, Cooper Tire president for the Americas. "We believe everyone deserves to travel life's journeys with confidence, and Cooper is there at every turn. That is our company purpose, and it is even more important as life has taken unexpected turns for so many this year.
"We are pleased to help Toys for Tots bring much-needed joy to kids this holiday. Santa has his sleigh, but as a tire company, it's even better for us at Cooper to share our passion for driving by giving toy cars, trucks and buses to children across America this holiday season."
Cooper will collect toys at its offices, manufacturing plants and technical centers in the U.S., giving employees the opportunity to donate directly.
To mark "Giving Tuesday" on Dec. 1, the Cooper Foundation will increase the match for its employee charitable matching gift program from a dollar-for-dollar match to $2 for every $1 donated by employees who designate gifts to Toys for Tots.
The increased match will be in effect throughout December.