FINDLAY, Ohio—Cooper Tire & Rubber Co. has introduced the Discoverer Rugged Trek, an all-season light truck/SUV tire designed for the "off-road hobbyist and daily commuter."
The tire, which comes with a 60,000-mile limited treadwear warranty, can be used off-road but also offers "outstanding" on-road performance for everyday use, Cooper said.
The Rugged Trek has two upper sidewall designs, one on each side of the tire, allowing for a customized look. Both sides offer long, deep cleats for off-road traction, as well as bold, black raised lettering in every size—a first for any Cooper tire line on the market.
"We're excited to bring the Discoverer Rugged Trek to our dealer network because we know how long consumers have been looking for a tire just like this," said Michiel Kramer, executive director of product marketing for Cooper Tire.
"It gives consumers the freedom to go anywhere, with excellent traction when they venture off the beaten path while still offering a smooth ride to work on Monday morning."