Cooper Tire adds Rugged Trek all-terrain to Discoverer LT/SUV tire line

FINDLAY, Ohio—Cooper Tire & Rubber Co. has introduced the Discoverer Rugged Trek, an all-season light truck/SUV tire designed for the "off-road hobbyist and daily commuter."

The tire, which comes with a 60,000-mile limited treadwear warranty, can be used off-road but also offers "outstanding" on-road performance for everyday use, Cooper said.

The Rugged Trek has two upper sidewall designs, one on each side of the tire, allowing for a customized look. Both sides offer long, deep cleats for off-road traction, as well as bold, black raised lettering in every size—a first for any Cooper tire line on the market.

"We're excited to bring the Discoverer Rugged Trek to our dealer network because we know how long consumers have been looking for a tire just like this," said Michiel Kramer, executive director of product marketing for Cooper Tire.

"It gives consumers the freedom to go anywhere, with excellent traction when they venture off the beaten path while still offering a smooth ride to work on Monday morning."

The Rugged Trek uses "whisper grooves" that block the rush of air through the tire, helping to eliminate noise at high speeds on the highway, Cooper said. To improve overall stability and control, the Rugged Trek uses Cooper's Stable Trac Technology: directional micro-gauge siping that enhances traction on roads and rough surfaces. The tire also features a tread pattern that keeps rocks and stones out of the tire.

"It has all the hallmarks of an aggressive off-roading tire, with strong grip, deep treads and an aggressive upper sidewall design" Kramer said. "Drivers don't typically associate that kind of tire with long-distance road trips and quiet highway drives, but Discoverer Rugged Trek is designed to take on both jobs with ease."

The tire is manufactured at Cooper's Texarkana, Ark., and Findlay plants.

Pricing information was not disclosed.