LAS VEGAS—Cooper Tire & Rubber Co. and Goodyear are winners in the inaugural Aftermarket Performance Awards created by NPD Group Inc. and revealed at the Automotive Aftermarket Products Expo in Las Vegas.
The awards were given to the companies with the highest increase in market share and fastest-turning brand per item in the U.S., according to NPD's Retail Tracking Service, and highest increase in online market share in the U.S., according to NPD's Checkout E-Commerce Tracking.
Cooper took top honors for fastest-growing brand in the tires category, while Goodyear was judged No. 1 in the fastest-turning brand per item. Both were among brands with more than $25 million in sales.
"Fast-paced change is the soundtrack of today's retail scene, and it's resonating in a multitude of ways within our automotive aftermarket community," said Steve Flavin, president, Automotive Aftermarket practice, NPD Group.
NPD's Retail Tracking Service for the automotive aftermarket is based on sales data collected from a panel of automotive specialty and mass retailers. Retail Tracking Service data for tires, specifically, is collected from a panel of mass, warehouse club, and E-commerce retailers.