FORT MILL, S.C.—Continental Tire the Americas L.L.C. plans to raise prices on select Continental- and General-brand passenger and light truck tires in the U.S. on March 1.
Conti did not specify the size of the increases, saying instead they will "vary across specific products by brand." The company intends to relay the details of the increase to direct customers before Feb. 1.
Continental did not comment on its reasons for raising prices. It last raised prices on tires in North America in January 2019.
Continental becomes the ninth company to raise prices or disclose plans for an increase in the past few months.
- Alliance Tire Americas Inc., "adjusting" warehouse and factory-direct order pricing across all product lines for Alliance-, Galaxy- and Primex-brand products by as-yet undisclosed amounts, effective Jan. 1.;
- Bridgestone Americas Corp., select Bridgestone and Firestone passenger and light truck replacement tires sold in the U.S. and Canada by an undisclosed amount, effective Jan. 1;
- Goodyear, all Goodyear- and Dunlop-branded passenger and light truck tires in the U.S. by up to 5 percent, effective Dec. 1;
- Michelin North America Inc., on Michelin- and BFGoodrich-brand passenger and light truck tires in the U.S. by up to 5 percent on Feb. 1;
- Hankook Tire America Corp. plans to raise prices on its lines of commercial truck tires in the U.S. by up to 5 percent on Dec. 1, varying based on SKU;
- Pirelli Tire North America L.L.C.—replacement car and light truck tires by undisclosed amount, effective Jan. 1;
- Sumitomo Rubber North America Inc., prices in the U.S. and Canada on Falken- and Ohtsu-brand consumer tires by up to 8 percent on Jan. and by up to 6 percent on medium truck tires, effective Dec. 1; and
- Yokohama Tire Corp., consumer replacement tires sold in the U.S. by up to 5 percent, effective Nov. 1.