CHATTANOOGA, Tenn.—Coker Tire has agreed to become the presenting sponsor of the Hemmings Motor News Great Race, a nine-day, 2,300-mile road rally for vintage cars scheduled for June 24-July 2.
The agreement with Hemings Motor News expands Coker Tire's role with Great Race, an event Coker has been affiliated with since the 1990s as a sponsor, tire service provider, volunteer support, etc.
The organizers did not say whether the sponsorship deal is a one-time or multi-year agreement. Financial terms were not disclosed. The event's presenting sponsor the past several years was Hagerty Motoring Club.
The 2023 Hemmings Motor News Great Race presented by Coker Tire will start in St. Augustine, Fla., in June 24 and finish in Colorado Springs, Colo., on July 2, running predominantly on secondary roads and visiting dozens of small towns along the way.