CEAT is continuing its sponsorship of rodeo events as it build brand awareness.
CHARLOTTE, N.C.—CEAT Specialty Tire Inc. is back in the saddle again.
The U.S. subsidiary of the India-based tire maker is the official ag tire sponsor and exclusive category event and broadcast partner of the World Champions Rodeo Alliance (WCRA), Women's Rodeo World Championship (WRWC) and the National High School Rodeo Association (NHSRA).
WCRA is a professional sport and entertainment entity that produces major rodeo events across America.
CEAT, which has been in North America for five years, said it is sponsoring rodeo events across the U.S. to build awareness of CEAT as the ag tire choice for farms and ranches.
CEAT Specialty Tires team members Theresa Kapper (left) and Hannah Loethen attend the Women's Rodeo World Championship in Fort Worth, Texas last week.
"I come from a farming family, so I know that equipment buying decisions including tires, are not taken lightly," Ryan Loethen, president of CEAT Specialty Tires, said. "The wrong decision on tires can really set you back, and on the flip side, having the right tires for the equipment and operating conditions can significantly contribute to profitability."
Through the sponsorship, Loethen said CEAR "hopes to connect with the farmers and ranchers that comprise the backbone of the rodeo community and help them make the right decisions when it comes to their tire needs."
The sponsorships includes branding on the organizations' digital assets, national TV coverage and exposure at seven rodeo events in 2022. They include:
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