NASHVILLE, Tenn.—Bridgestone Retail Operations (BRO) is refreshing its Tires Plus and Hibdon Tires Plus brands for the first time since Bridgestone acquired the companies in 2006.
The refresh will include updates to the logo and typeface of both the Tires Plus name and Total Car Care subhead, designed to to reflect the evolution of vehicle maintenance, according to the company.
Bridgestone operates more than 400 Tires Plus and Hibdon Tires Plus locations in 22 states and have more than 5,000 employees as part of the BRO network.
The logo changes include a single-color tire mark and a simplified logo palette of yellow, black and red.
BRO said the brand campaign will integrate 3D animation with "human-driven expressions and interactions to elicit empowerment and emotion."
Marko Ibrahim, president of BSRO, a subsidiary of Bridgestone Americas Inc., called the brand evolution "an exciting next step in our journey to provide the best service for today's customer. We look forward to continuing to serve our communities with modern services, personalized solutions and as always, our Promise to Care."
Tires Plus and Hibdon Tires Plus locations provide automotive service as well as Bridgestone and Firestone tires.
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